In the deep, cool and very humid cellars of Argiano, just before you enter the ancient doors leading to a collection spanning hundreds of vintages, the old family crest is prominently displayed above. You have to look closely at the details, and if you do, you’ll make out the initials “NC”.
Since taking over the 16th century Argiano estate in 1992, Countess Noemi Marone Cinzano was considered the driving force behind the renaissance at Argiano. She may have subsequently sold the property to follow her dreams abroad, but before doing so, she launched a formidable company. One of her precious jewels was the wine known as Non Confunditur, which she dubbed her “Baby Solenga”.
She commissioned a bottle design with the initials NC very prominently displayed in the center of the label. Clients as well as critics world-wide were convinced these were her initials (NC: Noemi Cinzano). She kept the secret close to her vest, preferring to discuss the classic blend: primarily Cabernet Sauvignon, with Sangiovese comprising the bulk of the balance and Syrah finishing things off with a dollop of Merlot. So that, until recently, the fantasy behind the label held true.
But for those of us who’ve followed Argiano for a few decades, we recall the old family crest. “NC” has been around for quite some time. Translated into English it means “Not to be mistaken”, “unmistakable”… So whether NC tells the tale of the glamorous Noemi or reflects Argiano’s ageless position as that unmistakable brand, be certain that for 2015 Non Confunditur will certainly stand out in the crowd!
Noemi would have been proud to sign her name to this version of her namesake…