Emidio Pepe, Godfather of Montepulciano d’Abruzzo

Emidio & Granddaughter Chiara, hard at work

Emidio & Granddaughter Chiara, hard at work

There’s Montepulciano, and then there’s Emidio Pepe’s Montepulciano. Much the same as there’s Valpolicella, and then there’s Giuseppe “Bepi” Quintarelli. I know there are many out there familiar with this sentiment; Emidio Pepe’s 2007 tops wine-searcher for popularity among all Montepulciano d’Abruzzo’s for the vintage. Price? Makes absolutely no difference.

It all began for this incredibly famous family in 1899. That was the year of discovery for the “original” Emidio, grandfather to current generation Emidio. In the far northeastern reaches of Abruzzo – very near the border with Marche, within 50km of the Adriatic Sea – Emidio Pepe discovered that the Torano hills offered the perfect terroir and microclimate for Abruzzo varietals. It would seem that no other place on earth would prove as perfect for the production of such ethereal Montepulciano.

For several generations – from grandfather Emidio on down – the Pepe family farmed their famous hills, producing the most sought after grapes in the zone. Content to sell their production, estate bottling would not enter the Pepe family business until the 1960s. Enter the “new” Emidio Pepe, grandson of the “original”.

Beginning with a single hectare of land in 1964, Emidio Pepe began completely replanting, rebuilding a family legacy dating to the 19th century. Steadfastly he honored strictly traditional methods; new wood never entered his cellars, cement vats his exclusive choice – even as the locals and press of the time derided his methods. As his estate expanded – now at a healthy 15 hectares – Emidio slowly, but surely became the envy of the zone. International press lauded him; vintages from the 1970s ‘till current releases have flirted with perfect scores.

Celebrating his 50th year of independent production – his wife, daughters and granddaughter all now working at his side – Emidio Pepe has secured a legacy for the wines from his estate near Torano Nuovo. He tells of his first adventure to Manhattan, attempting to sell his Montepulciano while speaking no English. He beams, recalling that in 1970 his first placement was at Felidia, Lidia Bastianich’s beloved eatery. Today, his 2007 marks another incredible high mark for the man from Abruzzo.

2007 Emidio Pepe Montepulciano d’Abruzzo  

Nearly impenetrable inky ruby color. Deep, brooding aromas of black cherry, violet, tar, shoe polish and botanical herbs. Sweet/sour flavors of black cherry, blueberry juicy, minerals and ink are complicated by a dusting of botanical herbs. This multilayered knockout of a wine finishes very bright and long, with repeating floral lift. Very clean and precise, and devoid of any funky animal aromas or flavors, it’s one of the best red wines from Pepe in years and a testament to the potential greatness of the Montepulciano grape.

96 points – Vinous (ID)

Precious few bottles make their way to retail of this great family’s heavenly Montepulciano. I’ve found mine, I hope your search is as successful…

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