Another excruciating day comes to a close, witnessing me once again crunching the numbers on this business plan as we make ourselves ready for the first printing. Thus far, only a handful of our closest allies are primed for the first draft of this 60+ page business plan. And the pages are indeed impressive. My mind has been on over drive these past few days and the early mornings and sleepless nights have been numerous. This particular business plan has been born from a decade of blood, sweat and tears; there are no errors here – the holes have been filled with hindsight.
And as we’ve worked so diligently on this plan, my wife and I, we’ve set certain other parts of our lives on autopilot. Flipping that switch has been fairly easy considering that we’re both among the ranks of the unemployed. So we’ve set about feeding our updates to the outside world through the use of modern technology. Google alerts, LinkedIn, TwitterFeed and a whole host of other modern gadgets assist us in our endeavors to appear “plugged in” while we bury ourselves with the task at hand.
But today, ’round late afternoon, we’d had enough. We seriously needed a glass of wine. And with all the work and all the research and with all the tales of righteous palate satiating we’d uncovered through all these efforts, we were not going to be satisfied with anything less than: yep you guessed it. We wanted one of those ultimate glasses of biodynamic wines.
Ah, biodynamic wines – the allure is oh-so-strong, yet the offers in my current city of residence are so frightfully and tragically limited.
There once was a beauty of a collection in this town…. But we won’t traverse that field this evening….
Adding to our desire for a glass of the sublime was our wish for something home cooked – and not of the beef variety. So we packed in, faced the late mid-day traffic and headed to Central Market. The local version of this Texas dream store (for some) has taken to sending out “shopper’s cards” and coupons – good only locally (don’t dare try to use ’em in Austin, the clerks will immediately identify you as “one of the Houston shoppers”). My wife has collected both “the card” and quite a few of the coupons, so we decided to cash them in.
It appears that the generosity emanating from the folks in charge behind the fish counter, not to mention the good will intentions motivating the “shopper’s card” rebates, have yet to topple the cash cow in the wine department. The prices on the wines (including their discounts offered on 6 bottles or more) are pure highway robbery. Wines once selling at a shop (that this city ran out of town on a rail) for $15 are proudly displayed for $21! And my desired Joly? Would we be celebrating our hard work with the beauty of Coulee? At that price? In that condition? I think not.
We returned home with our fresh halibut, at a tremendous savings, and a couple blocks of cheese – proper dates, nice and fresh. I cracked a nice bottle of white burgundy, grilled the fish and some fresh veggies and we called it a day. Little M ate her proverbial pasta and corn on the cob and now all of us are dreaming of the day when we can direct import our dream wines right to a little corner store in Short Pump Virginia.
All the best in wine and life,
Diplome D’Honneur de Sommelier